Swimming Anime - A treatise on double standards

If you pay much attention to anime blogs/tumblrs/various social media outlets, it is likely that you have come across the phrase "Swimming Anime" at some point in the last three months or so.  Here is a brief summary of the events that sparked this strange set of circumstances.

Fairy Tail: no, no, no.

Fairy Tail, the amount of really terribly unnecessary and awful fanservice in your last two chapters have filled me with a nigh undescribable level of disgust and rage. I kind of do want to continue to read you, for some increasingly mysterious reason, but it is really hard to read a manga when I am constantly facepalming at how gross it is.

Look, I don't really ask for much when it comes to mindless, generic, please-just-waste-some-of-my-time shounen. I really don't. And since I've gotten 300+ chapters without dropping Fairy Tail, it's not like there's nothing decent in there. But the last couple of arcs are getting more and more disgusting with fanservice, and if its going to continue down this path, we will rapidly reach the point where even the cutest of cartoon cats will not save this manga from my eternal contempt and loathing.

And considering my ridiculous weakness for cartoon cats, that's saying something.